Self Promotion Tips for your Internet Web Site

by Don Farrey

The Internet has evolved into a customer-interactive medium unlike any other advertising format ever developed. Your web site allows your business unique ways to interact with prospective customers, get instant feedback, and sell products or provide services -- 24 hours a day, seven days a week, 365 days per year.

BlueDarter does everything it can to increase Internet traffic and bring prospects to your web site, but there are ways that you can market your web site, too. Getting results from your web site investment is a joint marketing effort! It is very important that you actively promote your web site to attract and encourage current and prospective customers to visit the site.

Your business’s advertising and promotion, in addition to our Internet marketing programs, should drive traffic to your web site. Here are some recommendations and tips for making your web site a success:

1. Tell your Customers & Employees: Send an announcement to your customers! Let them know they can find out more about you on the Internet. Let them know they can communicate with you 24 hours a day, and they can order from you online (if applicable).

2. Media Marketing: Put your Web site address in all of your print, radio, billboard, TV, flyer, and yellow pages advertising.

3. Business Card & Stationery Marketing: Put your Web address on all of your business cards and stationery. If you generate invoices, attach a business card with your Web address to all invoices; you never know who will end up with your card.

4. Internet Discount: Offer your customers or prospective customers a special Internet discount. This is an excellent way to track results from your Web site. If you offer online ordering, set up your web site with "secure commerce" so that credit card transactions are encrypted to protect your customer. This alone should increase your online sales by making your customers feel more comfortable with their transaction. we can provide "secure e-commerce" web site services to you.

5. Periodic Web Site Remarketing/Changing Content: I suggest remarketing your web site on the Internet frequently (at least quarterly). You should also consider changing your web site content every 1-3 months to keep the content "fresh" and encourage repeat visitors. If you are not already an internet marketing client, we can provide both services to you very economically. Just call for more details: 770-458-3550.