Case Study: Airmunition

Based in the Netherlands with an office in Atlanta, Airmunition delivers "safe, ultra-realistic, cost-effective and environmentally friendly air-powered alternative to more dangerous pyrotechnic training methods"

Airmunition's web site needed a "face-lift" In particular, the organization of the old site was cluttered and confusing for their users. ICON provided Airmunition with an attractive site design and a new, streamlined way to organize the site's content. The large products section was re-worked, including the addition of a "history trail" to help with user navigation. Bookmark links were added to each page of the site to allow the user the opportunity to easily navigate to important pages.

Other features were added to the new site. A form was developed, garnering important information to help the Airmunition staff help their propective clients. An "downloads" area allows key employees to download important marketing information. A "President's Message" adds a personal touch to the site.

I really appreciate ICON's efforts and know that...ICON will continue to be regarded by AMI as a valuable partner," says Timothy Talbott, Director of Group Marketing for Airmunition. As the safe training of police officers and military personnel is becoming increasingly important, Airmunition is here to serve that market. Check out their site at http://www.airmunition.com